Department: Marketing & Communications
Location: Onsite — San Jose, CA
Employment Type: Internship / Part-Time / Full-Time
Work Authorization: CPT, OPT, or other valid U.S. work authorization

About ALLCPR

ALLCPR, which stands for “All of Us Should Learn CPR,” is a leading community emergency training network founded in Silicon Valley in 2022 by USJ Education Group.

ALLCPR provides CPR, Basic Life Support (BLS), AED, and First Aid training for individuals, healthcare professionals, businesses, and community organizations. It is an American Red Cross Primary Licensed Training Provider and an American Heart Association Training Partner.

Today, ALLCPR operates more than 160 training locations across 35 U.S. states, works with over 200 full-time and part-time instructors, and trains approximately 7,000 participants each month. More than 100,000 individuals have completed training through ALLCPR to date.

Position Summary

The Marketing & Content Specialist supports ALLCPR’s digital marketing, content development, brand communication, and community outreach.

This position helps create promotional content, manage social media platforms, support marketing campaigns, and analyze campaign performance to increase brand awareness and student enrollment.

Key Responsibilities

Content and Social Media

• Create and publish content for Facebook, Instagram, LinkedIn, and other digital platforms.
• Design flyers, graphics, promotional posts, and basic marketing materials.
• Assist with newsletters, blog posts, website content, and announcements.
• Maintain a consistent and professional brand image across marketing channels.

Marketing Campaigns

• Support campaigns promoting CPR, BLS, AED, First Aid, and group training programs.
• Coordinate with instructors and training locations to collect photos, testimonials, and success stories.
• Assist with marketing for new locations, community events, partnerships, and special programs.
• Help manage campaign calendars and content schedules.

Research and Analytics

• Research competitors, industry trends, audiences, and regional marketing opportunities.
• Track website traffic, social media engagement, leads, and campaign results.
• Prepare basic weekly and monthly performance updates.
• Recommend improvements to content, outreach, and student conversion.

Team and Administrative Support

• Organize marketing assets, photos, templates, and reports.
• Coordinate with Customer Service, Operations, Group Training, and Channel teams.
• Support email marketing, local outreach, and promotional projects.
• Perform other marketing-related duties as assigned.

Qualifications

• Bachelor’s degree or equivalent education or professional experience.
• Current students seeking CPT or OPT opportunities are welcome to apply.
• Strong written and verbal communication skills in English.
• Familiarity with Facebook, Instagram, LinkedIn, and other social media platforms.
• Basic experience with Canva, Google Workspace, or similar tools.
• Strong attention to detail, creativity, and organizational skills.
• Experience or coursework in marketing, communications, public relations, or a related field is preferred.
• Familiarity with email marketing, Google Analytics, SEO, or paid advertising is a plus.
• Bilingual ability in Chinese or Spanish is a plus.

Ideal Candidate

• Creative, proactive, and willing to contribute new ideas.
• Able to manage multiple projects and meet deadlines.
• Comfortable working independently and collaborating with different teams.
• Responsible, detail-oriented, and willing to learn.
• Interested in education, public health, and community impact.

How to Apply

Please send your resume to:

marketing@allcpr.org

Email subject:

Application – Marketing Specialist – [Your Name]